Dave Towers, an artist based in the UK, creates eye-catching typography art using little more than a pencil and graffiti pen. He’s won awards in both the UK and internationally, including a D&AD for graphic design and the certificate for excellence from the New York Type Directors Club.
Typography simply involves arranging letters and text in a way that makes copy legible, clear and appealing. So, every typography artist will have their own unique design and method of self-expression. Dave’s art is colorful, simple, and visually attractive at the same time, drawing viewers in with the giant letters and inspiring messages.
Typography plays a crucial role in marketing, as it directly impacts how your message is perceived by your audience. A well-thought-out typography strategy enhances the readability and clarity of your content, making it easier for potential customers to engage with your brand.
In today’s digital landscape, responsive web design has become essential, ensuring that typography looks impeccable across various devices and screen sizes. By utilizing distinctive fonts and thoughtful layouts, brands can create an inviting atmosphere that draws users in, encouraging them to explore further and connect with the brand’s message.
Moreover, effective typography not only elevates aesthetic appeal but also helps convey brand identity and values. It allows for a unique style that reflects the essence of the brand, setting it apart from competitors.
Here’s his story on how he got into typography art and what he loves most about creating it.
Graphic Designer Creates the Most Unique Typography Art
“I’m a graphic designer by trade. I’ve been practicing graphic design for 25 years, but I’ve always been looking for an outlet for self-expression. Lots of things inspire me – graphic design inspires me, typography, architecture,” Dave says.
“I began the art I create around about 2013, influenced by a large graffiti pen. I saw it on a design blog and I’ve been experimenting with that technique ever since. I create because, you know, I have a desire to express things I like. I work in the creative industry, I work with large clients, and creatively, you can’t be as adventurous as you might like to be.”
Many people find that they’re not fully satisfied with their careers for different reasons. Some want more freedom, flexibility, or autonomy, while others desire to create from the heart. Artistic types, especially, find the nine to five lifestyle too rigid and monotonous for their tastes. Luckily, Dave has been able to experience the best of both worlds.
“I find my personal projects help me loosen up the frustrations. And the joy and love I get from creating art then translates back into the commercial work. The discipline of meeting deadlines helps me in the art as well,” he says.
Dave Brings Positivity into His Artwork
He’s always looking for new ways to level up his creations and break new boundaries. Currently, he sells his typography art through his website and at solo shows occasionally. His original artwork displays uplifting messages such as “Love,” “Joy,” “Hope,” and “Dream.” It’s always nice to see an artist use their platform to bring positivity into the world!
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“Something I can’t live without in my studio: masking tape. It just helps the process so much. I suppose the things that motivate me are to see how far I can push the art and the technique. I’ve got some large-scale work that I’m in the middle of at the moment. I gain new experience and I’m learning all the time, and being outside of your comfort zone is always good,” Dave says.
Dave proves that you can still follow your passions while holding down a “normal” job. Many people have turned their hobbies into careers, but keep their 9-5 until things start taking off. In the meantime, they create art on the side and find that this brings balance to a hectic schedule. Plus, being able to share your creative works with others makes the process even more fulfilling.
“Posting things on social media and getting a positive feedback gives you encouragement to keep on posting, to keep on doing more. My advice to people starting out is to not procrastinate, just do what you have planned,” Dave says.
He added that it’s better to create something and realize you could improve than never try at all.
“You learn by doing things, that’s the most simple advice I could give you. Just keep on doing it!”
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Typography Tips for Beginners
Do you want to become a typography artist? If so, make sure to follow these tips for getting started.
- Master your understanding of fonts. Fonts are broken into font families, or sets of fonts with a common appearance. By studying various fonts, it will help you understand how to use them in your work.
- Stick with a few fonts. You don’t want to create art with too many fonts, as it can be distracting for viewers. Your pieces will have more unity and clarity if you use three or fewer fonts.
- Practice “kerning.” This involves creating space around letters to make fonts more visually appealing. Some fonts have letters closer together, which makes it harder to read in some cases.
- Understand typographic hierarchy. If you’re creating typography with multiple words, you’ll want to establish a logical content order. For example, the header should include the main message, and the subheader should provide further explanation. The body would include details and bring the message home for the reader.
- Use layers. Compare and contrast colors and illustrations to make your typography captivating. This may include contrasting black and white, gray and color, or words with photography, patterns and other graphics.
- Practice with stencils. Remember those from your childhood? Stencils make it easy to stay inside the lines and create uniformity in your lettering. It’s also a great way to practice with different font styles and designs.
- Create your own style. Most importantly, don’t focus on what other people are doing. Keep practicing until you’ve gotten into your groove and feel comfortable with typography. Then, keep building on that and learn as you go. Have fun and enjoy the journey!
Final Thoughts on Man Who Creates Amazing Typography Art
Dave, a graphic designer, decided to try his hand at typography and inspires many with his positive messages. He’s won multiple awards for his art and loves getting involved in new projects that test his limits. Typography isn’t just words on a paper – it’s an art form that can help convey powerful messages. Font, colors, and design all play a role in the perception of the message.
Anyone can get started with typography, especially if you have a message you want to share with the world. Whether you enjoy graphic design, hand lettering, painting, sculptures, or anything in between, there’s something out there for everyone!
